Picard.
French food company specialized in the manufacture and retail distribution of frozen products. Picard has almost 900 retail stores in France. In 2014, French consumers voted Picard as their favorite brand. The company produces about 700 different products, which are sold exclusively under the Picard brand.
Context.
As part of the « Shooting Month » in my school, the aim was to conceptualise an advertisement in its entirety. From researching the idea to the artistic direction, photo shooting and retouching.
Inspiration
Alliance between the quality and the freshness of the products, the ease of purchase and the preparation of the dishes.
